I was researching MSN’s contextual copy equivalent of Google’s Adsense or Yahoo’s Overture (or I guess GoTo.com or whatever, you get the point). I stumbled across this great page of crapness. Possibly a useful page on the most basic of SEO ever, but full of half mistakes like:
Try not to embed links in Java - Some web crawlers may minimally analyze Java, but in all likelihood they will not find your pages if they are only accessible via Java.
Now, do they actually mean Java? Or are they making the mistake that thousands of arguments have now been based upon with the confusion over Javascript and Java since Netscape were retarded enough to called Javascript and not Actionscript. The idiots.
Then there’s this great section…
Avoid using techniques that e-mail spammers use:
• Don’t indulge in “keyword stuffing” - Don’t overload the number of keywords on a page or in meta tags.
• Eliminate duplicate copies - Don’t create duplicate copies of your content and place them on multiple hosts.
• Don’t cloak content - Don’t in any way show different content to our crawler than you do to a user.
• Don’t use hidden text - Truthful metatags are an exception to this.
• Don’t contribute to “link farms” - Our recommendation is to only link to those pages that are relevant.
E-mail spammers do those?!? NO THEY DON’T. Not one of them. Quite the opposite in some cases like keyword stuffing.
And deary, deary me. You don’t contribute to a link farm by linking to the damn thing now do you?
Do you think MSN got a $5 cheesy content writer to do that page?
Hmm, will it be called Adcentre in Europe I wonder? Anyways…
Technorati Tags: MSN, Adsense, Javascript, Java, Netscape, Actionscript, link farm, Adcenter
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This entry was posted by Chris Andrews on Monday, August 21st, 2006, at 9:55 pm, and was filed in Search.
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